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Our Toys are tested for Safety!
by Phalgun P December 1, 2018

If you were wondering why suddenly there's a slump in toys on the racks? Because a year ago the Govt introduced a much needed mandate for toys t...

Posted in child safe, safety, test, tested, testing, toy, UL Labs

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COMIC-CON 2018 | BENGALURU
by Phalgun P November 18, 2018

Comic-Con 2018 Bengaluru was epic! We setup our 1st ever DICE Toy Labs Stall purely for Consumer Research. Got deep insights from 1000s people wh...

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What's common among Game of Thrones, Cars 3, Hidden Figures and Incredibles 2? They all have 'Bad-ass' ....
by Phalgun P August 1, 2018

Here's the complete answer, "They all have 'Bad-ass' Women!", in other words, the protagonists are all women with epic personalities. These TV sho...

Posted in gender agnostic, gender equality, gender neutral, toys

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How many of these toys have you played with?
by Phalgun P July 1, 2018

A friend of mine showed me this paper clipping from a 2013 Hindi news paper. For foreign viewers, this picture has names of toys in Hindi. This cl...

Posted in 50 years, history, toys

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