First Time Buyers! Use Code: FIRST to get 20% off!
First Time Buyers! Use Code: FIRST to get 20% off!
Cart 0

LATEST NEWS — toys

What's common among Game of Thrones, Cars 3, Hidden Figures and Incredibles 2? They all have 'Bad-ass' ....

gender agnostic gender equality gender neutral toys

What's common among Game of Thrones, Cars 3, Hidden Figures and Incredibles 2? They all have 'Bad-ass' ....

Here's the complete answer, "They all have 'Bad-ass' Women!", in other words, the protagonists are all women with epic personalities. These TV shows and movies are just a few among many others. This movement of changing the narrative of movies and TV shows, is not a trend but is a major requisite. What's even more awesome is that this is now a world-wide trend, the need of the hour, to communicate gender stereotypes and how exposure to such media, moulds the young minds of the world. And we need this even more in India. It's not too late to start...

Read more →


How many of these toys have you played with?

50 years history toys

How many of these toys have you played with?

A friend of mine showed me this paper clipping from a 2013 Hindi news paper. For foreign viewers, this picture has names of toys in Hindi. This clipping curated, basically shows the year in which the toys were launched in US, Europe and Japan primarily. And may be 70% of them never made it to India. And whatever managed to enter India, launched almost a decade or in some cases a couple of decades later. Here's the full clipping. If you noticed the last few years before 2013, it's mostly Digital Engagement. Now, a little insight. These are toys that...

Read more →